Dubai tries to control its image after Iran strikes nearby

After Iran launched strikes against Israel, the United Arab Emirates launched a campaign to reassure people that Dubai is safe. The government used marketing and warned social media influencers they could face jail for posting about the conflict.

Many influencers posted similar, positive content, which led some online observers to question if they were scared or following rules. Critics called the coordinated posts 'cringe' and said they were part of an effort to protect Dubai's carefully built reputation as a stable place for business and tourism.