Ferrari’s first electric car sells for record $40 million

On 17 August 2026, the Luce, the first electric car from the Italian carmaker Ferrari, sold at auction for a record $40 million. The Telegraph names the buyer as a billionaire inventor. It is described as the most expensive new car ever sold, and it was an exclusive model.

The sale was a charity auction, and the price was reported as about R$208.7 million in Brazil. The Luce had faced criticism after its unveiling, and one Austrian outlet says it was mocked at first before it sold for $40 million.