FTC and 22 states sue Amazon over inflated ad prices

On September 1, 2026, the U.S. Federal Trade Commission (FTC) and 22 states filed a lawsuit against Amazon, alleging the company secretly inflated advertising prices for more than one million businesses. The FTC claims Amazon rigged billions of ad auctions, generating $20 billion in revenue through deceptive practices. The lawsuit accuses Amazon of deceiving advertisers by manipulating its ad pricing system. This legal action follows years of scrutiny over Amazon's market dominance and advertising practices.