Ferrari's Luce leads bold leap into uncertain electric era

In Italy on May 25, 2026, Ferrari unveiled its first fully electric car, the Luce, in Rome. It is a five-seat model designed with help from Jony Ive, and the Wall Street Journal put its price at $640,000. Frankfurter Allgemeine said it has more than 1,000 horsepower, and Le Figaro reported a top speed of 310 km/h and amplified engine sound.

The Financial Times described the design as 'polarising', and the New York Times asked whether purists would buy it. Bloomberg reported that Ferrari's shares fell after disappointing reviews of the car.