Amazon is reportedly developing a new smartphone focused on AI

Amazon is working on a new smartphone that would put its Alexa voice assistant at the center of the device, according to multiple reports. This would mark the company's return to the smartphone market more than a decade after its Fire Phone failed to gain traction.

The device is described as being AI-centric, with some reports calling it an 'Alexa phone.' The company has also recently expanded the availability of a service called 'Alexa+' to the UK.