Sony Announces $3 Billion Buyback as Memory Prices Take Toll

In Japan on 8 May 2026, Sony announced a $3 billion share buyback alongside its annual results. The company forecast lower sales in its gaming business as memory prices surged, and PS5 sales fell after price rises. Sony's sales rose but its net profit dropped for fiscal 2025, and it still expects double-digit earnings growth despite a quarterly miss tied to EV losses and weaker games.

Sony and TSMC also plan a joint venture in Japan for next-generation image sensors. Elsewhere in Japanese industry, Nintendo raised the price of the Switch 2 and forecast lower profits, and Honda posted its first operating loss as it re-evaluates its EV strategy. Reuters reported that both Sony and Nintendo are grappling with the memory price surge as the AI boom constrains supply.