Apple launches new lower-cost MacBook and updates MacBook Pro

Apple has introduced a new, more affordable laptop called the MacBook Neo, which starts at $599. The company also launched a new version of its MacBook Pro with enhanced features for artificial intelligence tasks.

At the same time, Apple raised the prices of its existing MacBook Air and MacBook Pro models. Reports indicate this price increase is due to higher costs for memory components.

The new MacBook Neo is notable for using a chip similar to those found in iPhones, marking a shift in Apple's laptop design. The announcements represent a dual strategy of expanding into a more budget-friendly market segment while also updating its high-end professional lineup.