Flávio Bolsonaro launches campaign mimicking father's style

In Brazil on 16 August 2026, the presidential campaign began, with candidates starting in their political home bases. President Lula launched his reelection bid in São Bernardo, in the ABC region, and Flávio Bolsonaro started his campaign in Copacabana in Rio, mimicking his father's style with condensed milk and a motorcycle. Lula is seeking a fourth term. His launch event looked back to the past and appealed to working-class voters, and Janja honored Marisa Letícia there. Lula said he wore a hat because he had radiotherapy for skin cancer.

Tarcísio launched his campaign in Osasco, while Haddad joined Lula in the ABC region. Renan Santos opened his campaign in São Paulo with attacks on Flávio and criticism of Lula. Lula decided not to attend the Band debate, saying conditions were unequal.